Drupe

Branding, Packaging

Drupe is an imagined high-end hard cider company that caters to the wine lover. Their hard cider has been flavored with fruits from the drupe family (apricot, peach, plum).

I designed labels for Drupe, a high-end hard cider company. Rather than mimicking beer labels like hard cider companies often do, Drupe uses a sophisticated and intricate aesthetic. This attracts a new audience to the hard cider industry and elevates the current clientele.
I hand drew the tree used on the labels. I was inspired by adult coloring books that use intricate line drawings.
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